2014 World Cup: set to be the most high-tech tournament yet. Smart balls, vanishing free-kick line, Frozen shirts all in one tournament

The 2014 World Cup in Brazil is set to be the
most scientific and technologically advanced
football tournament ever seen.
From smart clothing that keeps players cool, to advanced boots that enhance speed and skill, no stone has been left unturned in providing the best experience for audiences and players alike.
And the most notable technological advances will be taking place during matches.
For example, at this World Cup referees will have access to a foam, water-based, vanishing spray that will be carried in special belts.
When the first foul is committed and a player
lines up for a free-kick, referees will be able to draw lines.
This means that when a defending wall sets up to block a free-kick specialist such as Italy’s
Andrea Pirlo from scoring, it will be clear where they should be standing.
The referee will first circle the ball before
pacing out the ten yards (nine meters) required for a wall, and spraying a line on the ground.
Within a minute the line disappears, letting play continue without visible marks on the pitch.
Although this technology has been used before, such as at last summer’s under-20 World Cup,
this is the first time it has been used at the
World Cup proper. Let’s look at some of the new technologies in the world cup:
The “Brazuca” world cup Ball: The Brazuca football, which will be used in every minute of
every game at the World Cup is created by six propeller-shaped polyurethane panels being themally bonded together.
Between the seams the Brazuca also has a
different geometry to different balls, helping it remain more stable in the air.
Smoother balls, as seen with the previous
Jabulani at World Cup 2010 in South Africa, are more unpredictable due to a process known as ‘knuckling’.
As air passes over the seams it can create a
force that knocks or moves the ball.
The Brazuca, with its multiple seams and
roughness, will be less prone to the ‘volatile
swoops’ of the Jabulani.
Goal-line Technology: not so new though but way advanced. Goal-line technology is being supplied by German company Goal Control, who use seven high-speed cameras at each goal mouth to monitor the action.
More than 2,000 tests were performed in the
run up to the World Cup, all of which were
successful, while their managing director Dirk
Broichhausen claimed it was ‘unhackable’
because it doesn’t require a connection to the
Used in every stadium, the system is able to tell the referee if a goal has been scored within a second to an accuracy of 0.2 inches (0.5 centimeters), with the word ‘GOAL’ transmitted to a watch on the referee’s wrist if the ball has crossed the line.
This will be especially important for moments
where it is unclear if the ball has crossed the line – such as Frank Lampard’s infamous ‘goal’ that wasn’t given for England against Germany in 2010.
High-tech football Boots: This World Cup will see no end to the numerous innovations employed by kit suppliers to give their players the edge, with various manufacturers battling it out to prove who is the best.
Nike, for instance, has recently unveiled its
Mercurial Superfly boot that will be sported by Portugal star Cristiano Ronaldo, among other players.
The boots use a three-knit weave to put less
material between the foot and the ball,
enhancing the players’ touch.
Other players such as Belgium’s Marrouane
Fellaini and Ivory Coast’s Kolo Toure, meanwhile, will be wearing boots designed by Wilmslow- based Warrior Global.
‘The Gambler’ has nylon stacks positioned on the front of the boot to absorb the speed of the ball and give additional control.
A revised, more ergonomic plate on the instep
provides more aggressive grip and control, while the intricately designed sole gives better traction and comfort.
Cool Kits: Brazil’s 2014 World Cup jersey has 56 per cent more airflow than previous versions. It is also composed of 94 per cent polyester and just 6 per cent cotton – giving it the comfortable feel of cotton, but the heat regulation properties of polyester.
Adidas has designed a series of pre-cooling
sleeves and vests that can be worn by players
before and after matches, or during training.
They are designed to reduce body temperature and delay the onset of heat-induced fatigue. The garments are cooled in a freezer before being worn by a player, bringing their temperature down over 15 to 20 minutes.
The high-tech pre-cooling concept includes a
number of ‘hyper absorbent granule zones’
specifically located around the lower arms and upper back, which rigorous testing has revealed to be the body’s primary cooling areas.
These are just a few of the new technologies been put in place in this world cup but we are more excited about the new “instagram for the world cup” app launched by pipsports.
The PiPsports app lets sports fans create
personalized photos of live sports games,
enhanced with real-time data from international sports data company Opta.
Sports fans can use the app to take photos of
the sporting action, and overlay the image with one of a section of ‘skins’.
Each skin includes live data from Opta, such as the current score, location, team and game
statistics, match/event name and team crests
and logos, to create a personalized image.
Statistics from Opta can be overlaid in real-time when taking a photo, provided the user has a data connection on Wi-Fi or 3/4G.
Once captured. the photos can be shared on a
fan’s Facebook account or direct to the
PiPsports stream, which allows other fans to
follow the game or event through fan-generated images.
‘PiPsports is like the Instagram for football,
World Cup, and sports fans,’ former Australian professional footballer Lucas Neill, a brand ambassador for PipSports, told reporters.
‘Whether they’re going to be at a live game in
Brazil, in the pub or watching on the sofa at
home with friends, football fans can capture the most intense and exciting moments of watching their team and country play.
‘The app enhances normal photos by adding skins that include stats on the match being watched.
So if you take a photo of the celebration after a great goal, for example, you get the image of that moment with scoreline included – which makes for a pretty cool momento.’
Indeed Brazil’s 2014 world cup is a history maker! Photos after the cut


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s